• Provide an inspirational & physical bridge to the outdoors for a diverse range of individuals and organizations.

  • Promote health and wellness through active outdoor recreation.

  • Provide and produce slick, high quality coverage, visuals, and stories about Kentucky’s outdoor scene.

  • Encourage responsible, sustainable usage, and stewardship of our natural resources

  • Reconnect millennials to the outdoors.

  • Provide an introduction, education, and inspiration point appreciation for our natural resources to the youth of Kentucky.

  • Provide support to our trail town communities, outdoor recreation resources, and attractions.

  • Create strategic alliances with clubs and other organizations that represent the outdoor experience in order to expand awareness and knowledge of outdoor recreation.