Provide an inspirational & physical bridge to the outdoors for a diverse range of individuals and organizations.
Promote health and wellness through active outdoor recreation.
Provide and produce slick, high quality coverage, visuals, and stories about Kentucky’s outdoor scene.
Encourage responsible, sustainable usage, and stewardship of our natural resources
Reconnect millennials to the outdoors.
Provide an introduction, education, and inspiration point appreciation for our natural resources to the youth of Kentucky.
Provide support to our trail town communities, outdoor recreation resources, and attractions.
Create strategic alliances with clubs and other organizations that represent the outdoor experience in order to expand awareness and knowledge of outdoor recreation.